2016 International Studies

Cuba and Costa Rica

Havana and Varadero


Executive MBA students arrived in Havana, Cuba on March 6, 2016 to study Cuba's tourism sector. The 10-day journey to Cuba and Costa Rica enabled students to meet with key business executives in the industry to gather information for their final research projects. They also gained insights into the ins and outs of doing business as part of the global economy and dealing with foreign cultures.

The Cuban archipelago, made up by the Caribbean’s largest island, Cuba, as well as more than 4,000 cays, small islands and adjacent islands, enjoys among other characteristics a high political and social stability, high levels of general education, an autochthonous historical cultural heritage and citizen safety for residents as well as for tourists.

At present the country is involved in an extensive opening to foreign investment, the tourism sector being one of its principal attractions.

  • Typical Daily Itinerary - Cuba

    Tuesday, March 8, 2016 – Havana

    (Dress Code: Business Casual, equivalent of Shirt/blazer/no tie)

     

     7 - 8 am  Breakfast at hotel                

     9:00 am  Tourism development presentation, history, policies, FDI,   

                    potential market Alejandro Delgado Castro PhD, Tourism Faculty, University of Havana        

                    Venue: Hotel Habana Libre

     

     9:40 am  Human resources issues in the Tourism sector

                    Lisandra Torres Hechavarria MSc., Tourism Faculty, University of Havana

                    Venue: Hotel Habana Libre

     

    10:10 am  Q & A         

     

    11:00 am  Coffee break

     

    11:30 am  Main Cuban hotel chain description: Gran Caribe, Habaguanex, Gaviota, Cubanacan

                     Venue: Hotel Habana Libre

     

      1:00 pm Lunch w/ guests from above organizations

                    Venue: Hotel Habana Libre

     

      3:00 pm  Small meetings among LMU teams w/ Cuban hotel chains delegates (bilateral translation included)

     

    Dinner on own

  • Typical Daily Itinerary - Costa Rica

    Monday, March 14, 2016 – San Jose

    (Dress Code: Business Casual, equivalent of Shirt/blazer/no tie)

     8:00 am  Breakfast in Hotel

     9:00 am  Presentation by Hilton Garden Inn by Mr. Ludwing Díaz   

                   Dorante Director of Sales and Marketing and Mr. Juan   

                   Oviedo, Director of Operations, Hilton Garden Inn, San Jose

                   Venue: Hilton Garden Inn

    10:30 am  Coffee Break

    11:00 am  Costa Rica Ministry of Tourism Presentation by Mr. Adalberto  

                     Rodriguez Fallas, Ministry of Tourism, Costa Rica

    12:30-1:45 – Free for Lunch on your own

      2:00 pm Presentation by Cayuga Collection on Sustainable Tourism in

                    Costa Rica – the Cayuga Example – Presentation by   

                    President and CEO of Cayuga Collection Hotels Mr. Hans Pfister

    The Cayuga Collection consists of eight eco lodges, eco resorts, and sustainable hotels in different regions of Costa Rica and Nicaragua. All of them specialize in creating a symbiosis of sustainability and luxury always providing a sense of place taking into account local culture and customs. They are the antithesis of mass tourism. The award winning hotels and lodges provide unique lifestyle experiences ranging from surfing lessons and coffee plantation tours to guided rainforest hikes and canopy tours. They are considered pioneers and leaders in eco-friendly hospitality in Latin America. Their guests experience wilderness adventures in tropical ecosystems and observe rainforest wildlife in its natural habitats, learn about local culture and traditions, connect with their staff and the local population by participating in their activities and relax on spectacular beaches, while enjoying genuine service that exceeds expectations.

    4:00 pm  Project time/Project Group Meetings.

    Evening – Free and on your own

San Jose and Beyond

Although it still maintains a large agricultural sector, Costa Rica has expanded its economy to include strong technology and tourism industries. The standard of living is relatively high. Land ownership is widespread.

High value-added goods and services, including medical devices, have further bolstered exports. Tourism continues to bring in foreign exchange, as Costa Rica's impressive biodiversity makes it a key destination for ecotourism. Foreign investors remain attracted by the country's political stability and relatively high education levels, as well as the incentives offered in the free-trade zones; and Costa Rica has attracted one of the highest levels of foreign direct investment per capita in Latin America.

  • Typical Daily Itinerary - Cuba

    Tuesday, March 8, 2016 – Havana

    (Dress Code: Business Casual, equivalent of Shirt/blazer/no tie)

     

     7 - 8 am  Breakfast at hotel                

     9:00 am  Tourism development presentation, history, policies, FDI,   

                    potential market Alejandro Delgado Castro PhD, Tourism Faculty, University of Havana        

                    Venue: Hotel Habana Libre

     

     9:40 am  Human resources issues in the Tourism sector

                    Lisandra Torres Hechavarria MSc., Tourism Faculty, University of Havana

                    Venue: Hotel Habana Libre

     

    10:10 am  Q & A         

     

    11:00 am  Coffee break

     

    11:30 am  Main Cuban hotel chain description: Gran Caribe, Habaguanex, Gaviota, Cubanacan

                     Venue: Hotel Habana Libre

     

      1:00 pm Lunch w/ guests from above organizations

                    Venue: Hotel Habana Libre

     

      3:00 pm  Small meetings among LMU teams w/ Cuban hotel chains delegates (bilateral translation included)

     

    Dinner on own

  • Typical Daily Itinerary - Costa Rica

    Monday, March 14, 2016 – San Jose

    (Dress Code: Business Casual, equivalent of Shirt/blazer/no tie)

     8:00 am  Breakfast in Hotel

     9:00 am  Presentation by Hilton Garden Inn by Mr. Ludwing Díaz   

                   Dorante Director of Sales and Marketing and Mr. Juan   

                   Oviedo, Director of Operations, Hilton Garden Inn, San Jose

                   Venue: Hilton Garden Inn

    10:30 am  Coffee Break

    11:00 am  Costa Rica Ministry of Tourism Presentation by Mr. Adalberto  

                     Rodriguez Fallas, Ministry of Tourism, Costa Rica

    12:30-1:45 – Free for Lunch on your own

      2:00 pm Presentation by Cayuga Collection on Sustainable Tourism in

                    Costa Rica – the Cayuga Example – Presentation by   

                    President and CEO of Cayuga Collection Hotels Mr. Hans Pfister

    The Cayuga Collection consists of eight eco lodges, eco resorts, and sustainable hotels in different regions of Costa Rica and Nicaragua. All of them specialize in creating a symbiosis of sustainability and luxury always providing a sense of place taking into account local culture and customs. They are the antithesis of mass tourism. The award winning hotels and lodges provide unique lifestyle experiences ranging from surfing lessons and coffee plantation tours to guided rainforest hikes and canopy tours. They are considered pioneers and leaders in eco-friendly hospitality in Latin America. Their guests experience wilderness adventures in tropical ecosystems and observe rainforest wildlife in its natural habitats, learn about local culture and traditions, connect with their staff and the local population by participating in their activities and relax on spectacular beaches, while enjoying genuine service that exceeds expectations.

    4:00 pm  Project time/Project Group Meetings.

    Evening – Free and on your own